scimpexp.com: bilingual site build and GEO rebuild

The client

BRILLIANT IMPORT AND EXPORT CO.LTD. (天津晟宸进出口贸易有限公司) is a food export and distribution company based in Tianjin, China. Its website is www.scimpexp.com.

Background

Export-facing trade sites usually fail in two ways. First, the English version is switched by JavaScript on the same URL, so an AI engine only ever crawls one language. Second, the company's identity facts are scattered across the page, so an engine cannot establish who this company is, what it sells and how to reach it — and simply leaves it out of the answer.

What we did

• Built the bilingual site with Chinese on the root path and English on its own /en/ URLs, so both languages are crawlable and indexable
• Added hreflang (zh-CN / en / x-default) and self-referencing canonicals so the two language versions declare each other
• Consolidated the identity facts an engine needs — legal name, registered location, contact, scope of business — into structured data
• Rewrote the questions overseas buyers actually ask as answer blocks that can be quoted whole, instead of leaving them inside marketing prose
• Allowed the major AI crawlers and published an llms.txt entry point

Technical approach

Results

Authorization

The site is publicly accessible and the client has authorized publication of its corporate identity. Enquiry and business figures remain undisclosed.