Background
Companies selling to overseas customers do most of their day-to-day communication on WhatsApp. But the contact list, the message templates and the follow-up history usually live on individual salespeople's phones: when someone leaves, the history goes with them, and nothing can be handed over.
What we did
- Built a company-side contact and messaging tool around WhatsApp
- Supported importing and grouping contact lists, and reaching out by group
- Centralised message templates so each person is not writing their own script
- Kept contact and follow-up records in one place so the team can share and hand over work
Technical approach
| Module | Our part |
|---|---|
| Channel | |
| Contact list | Import, grouping and filtering |
| Messaging | Template management and group sending |
| Records | Central store of contact and follow-up history |
| Specific stack | Not disclosed |
Results
| Item | Detail |
|---|---|
| Product type | Business marketing tool |
| Market | Primarily overseas users |
| User numbers | Not disclosed |
| Marketing outcome data | Not disclosed |
Authorization
The client has not authorized disclosure of project details; this page describes the product's capabilities and the part we delivered.