Background
Travel booking sites are dense with information: destination, itinerary, price, dates and change conditions all have to be clear on one screen. Mobile is the main entry point, where the screen is narrower but none of that information can be dropped — and the page structure still has to make it obvious to a search engine what is being sold, or the traffic never arrives.
What we did
- Designed and built the website
- Restructured product and destination information so what a visitor needs to decide comes first
- Made it responsive for mobile and desktop without losing key information on narrow screens
- Organised page structure and heading levels so the content is straightforward to crawl
Technical approach
| Item | Approach |
|---|---|
| Site type | Travel booking platform website |
| Information structure | Destination and product information reorganised and surfaced |
| Responsiveness | Mobile / desktop |
| Crawlability | Normalised heading levels and page structure |
| Specific stack | Not disclosed |
Results
| Item | Detail |
|---|---|
| Live at | https://travelog.com/ |
| Main market | Malaysia |
| Traffic and conversion data | Not disclosed |
| Client name | Not disclosed |
Authorization
The site is publicly accessible; the client name and business data are not disclosed.